The Front Row: Episode 1
The Front Row is a thought leadership podcast series from SwitchBase where we sit down with the operators and leaders running some of the most complex venues in the world — and give you an unfiltered front row seat to how they do it.
The Front Row: Episode 1
The Front Row is a thought leadership podcast series from SwitchBase where we sit down with the operators and leaders running some of the most complex venues in the world — and give you an unfiltered front row seat to how they do it.
Featuring: Brooke Croshier- Sidebotham from the University of Utah
In our first episode, we sit down with Brooke Croshier Sidebotham, Director of Stadium, Arena & Campus Events at the University of Utah — overseeing Rice-Eccles Stadium, the Huntsman Center, and campus-wide events across one of the most operationally complex university environments in the country. In this episode, Brooke covers:
- What it's really like inside a command center during a lightning delay — with 18 people, a meteorologist, and every department watching the same radar
- How she keeps messaging consistent across university police, EMS, athletics, emergency management, and multiple security teams when everything is happening at once
- The gate redesign at Rice-Eccles that reduced fencing, improved fan flow, and actually got fans complimenting it on social media
- Her leadership mantra — you don't need to recreate the wheel, you just need to make it work better — and what that looks like in practice
- The story of pulling off a sold-out Luke Bryan concert and a top-ranked college basketball game in connected venues on the same day, 36 hours straight
Pull up a seat.